February 15; Jackie Chang

 

AU Optronics (AUO) has announced that its solar business will use BenQ Solar as its new brand name from now on, as authorized by the BenQ Group. AUO will market its high efficiency solar solutions to actively enhance its presence in the global solar market. By adopting the "Global Operation, Local Delivery" business strategy, customers will be offered prompt, economic and high-efficiency total solutions.

"The focus of the PV market has gradually shifted from developing large utility projects towards commercial and residential markets. In Europe, the US, and Japan, solar products have become consumer products," said KY Lee, chairman of BenQ Group. "With the support of BenQ's well-established brand equity and global sales and service platform, BenQ Solar will rapidly expand its business and earn customer trust. BenQ Solar's world-class high-efficiency solar products and global operation will provide customers with local-made products and in-time services, making it the most trust-worthy solar brand."

BenQ Solar is devoted to providing high-efficiency solar solutions and seeks to generate maximized total power output in the smallest area possible on solar modules.

BenQ Solar adopts a "Global Operation, Local Delivery" business strategy and is capable of providing customers worldwide with solar modules from Taiwan, China, Europe and the US. BenQ Solar has established distribution channels in North America, Europe, and Asia and will continue to expand its global channel network to offer customers local services and support.