Monica Chen, Taipei; Joseph Tsai

 

Nvidia is set to challenge to ship 25 million Tegra 3 processors for use in smartphones, tablet PCs and automobiles in 2012 as the company is unlikely to be able to achieve the same shipment goal for its Tegra 2 in 2011, according to industry sources.

Despite that Tegra 2 successfully landed orders from Motorola, LG Electronics, Samsung Electronics, Asustek Computer and Acer, because the chip was not able to gain enough share from the smartphone market, which is currently dominated by Qualcomm, while shipments of non-Apple tablet PCs, which Tegra 2 accounts for 75% of the volume, are limited, Nvidia's goal of shipping 25 million Tegra 2 chips in 2011 will not be able to be realized, the sources noted.

Although Nvidia still faces strong competition from players such as Qualcomm and Texas Instruments, the company with its advances with the Tegra 3 processor will try to challenge the same shipments goal in 2012 and is eying Windows on ARM (WOA) in 2013 to achieve further growth.

Currently, there are 11 smartphones that have adopted Tegra 2 including Motorola's Artix, LG's Optimus 2X and Samsung's Galaxy R. Meanwhile, there are 23 tablet PCs with Tegra 2 including Samsung's Galaxy Tab 10.1, Asustek's Eee Pad Transformer and Acer's S3.